George Mironov is internationally recognized marketing leader with over 15 years of experience growing some of the worlds most influential brands such as Bvlgari, BMW, Lamborghini, FIFA, Chivas, Grey Goose, La Prairie among others. Extremely tenacious individual with a natural ability to build robust relationships in all areas of business, demonstrating clarity of vision and sparking creativity combined with a genuine desire deliver breakthrough results.
Core expertise lies in expanding brand equity through compelling strategies and solid commercial rigour, while leading high performing teams focusing on customer-centric marketing initiatives. Adept at ensuring alignment with organizational goals, facilitating streamlined operations and leveraging a data driven strategy used to make insightful marketing and decisions.
An expert in luxury marketing field, a fearless polymath, passionate, creative and curious, working on prestige range of products. Strong leader with a proven track record to consistently deliver profitable growth through strategic focus, brand development, innovation and financial/analytical acumen.
Audi / Absolut / Bacardi / Bentley / Bee Goddess / Big Green Egg / Bombay Sapphire / BMW
Bvlgari / Carrera y Carrera / Chivas / Clarins / Dewar's / FIFA / Grey Goose / Harper's Bazaar Lamborghini / La Prairie / Martel / Martini / Mumm / Mugler / My Blend / Olmeca / Perrier-Jouet
Sotheby's International Reality / St. Moritz / Swarovski / Swiss / Switzerland Tourism / Volvo
“…Working with George was an amazing experience given his undeniable attention to detail and exceptional strategy. He is able to approach management and marketing with operational excellence...”
DMITRY GURSKI
Co-Founder & CEO
FLO
“…His capability to work on strategic plans, the undeniable attention to detail and excellence in managing a team … George is bright, agile, creative, yet he also features more analytic and logistic skills. His attitude shows amazing results in decision making and allows him to be recognized as a leader…”
GIAMPAOLO DELLA CROCE
Senior Director High Jewelry
BVLGARI
”…George is bright, intuitive and has exceptional capabilities as well as creative and visionary approach. Deep understanding of the subject allows him to make correct management decisions and be one of the best on the market...”
LOTHAR RENNER
Managing Director
CISCO EMEAR. CISCO
FULL VERSION OF REFERENCE LETTERS TO BE PROVIDED UPON THE REQUEST
LUXURY LIFESTYLE
Bvlgari's Spectacular
"A Night To Remember"
Stars Dazzle at Bulgari’s New High Jewelry Launch
Bvlgari hosts guests for music performance, top cuisine and live event. Italian luxury brand, for the first time, presented its newest high jewelry collection at a star-studded event. An incredible evening on the historical stage of the Imperial Theater only for 30 guests, including top Bvlgari High Jewelry clients, media and influencers. Bulgari offered its guests access to signature Imperial Theater for a private concert directed & dinner. During the concert, some of Giuseppe Verdi, Giacomo Puccini and Vincenzo Bellini’s most famous compositions were performed, offering an authentic Italian opera experience. The chamber event was accompanied by exquisite high gastronomy, a performance by an orchestra and a tenor.
BVLGARI HIGH JEWELRY CLIENTELE EXPERIENCES
Bvlgari staged a multi-day extravaganza to debut its latest High Jewelry collection. Creations were presented in a series of lavish activities for high-end clientele. CRM and cultural experience followed by Gala Dinner. Celebrities, High Jewelry clients & media outlets.
AUTOMOTIVE
Audi, Bentley & Lamborghini
Olympic triumph, premiers, campaigns, special projects and more
THE RED BOOK. OLYMPIC ALBUM is a vivid conclusion to the Olympic triumphs, a gift to all sports and culture fans, and an opportunity to relive the unforgettable moments of the Olympics and experience the unfailing will to win. The triumph of sportsmanship, strength of mind and the flame of brilliant records have been captured in the images of talented contemporary photographers. Red is the color of sport, speed, will, and victory. The red is Audi. The first part of the album — Champions — has remarkably powerful photos of medalists captured by the camera of the well-known fashion photographer Natali Arefieva that convey the esthetic beauty of the trained bodies of the world’s most successful athletes. Second part was captured by well known sports photographer Bob Martin.
SHOWS, LAUNCHES & SPECIAL EVENTS
Dealership openings, premiers, press conferences, public talks, press breakfasts, fundraising, CRM events. Projects included collaboration with digital media partners, celebrities as well as influencers and artists. From the scratch to the final stage of production process. Partners including Four Seasons, Chanel, Vogue, Buro24/7 & more.
WINES AND SPIRITS
Perrier-Jouët
Blancs de Blancs Gala
Perrier-Jouët eco box launch marketing campaign: series of lavish events and digital activities
Perrier-Jouët staged a multi-day extravaganza to celebrate debut of its latest white eco boxes. Creations were presented in a series of lavish events for influencers, media & high-end clients. CRM and cultural experience followed by White Gala Evening. In each of the events guests faced a concept & a touch of white as a link to pure & white Perrier-Jouët eco box concept.
SERIES OF LAVISH EVENTS
By offering wonderful brand experiences: more abundant, more luxuriant, more exuberant, more surreal, it allowed to engage influencers with the new eco box concept and deliver key messages to the TA through their social media channels & other media platforms by creating one of a kind video & photo content.
SOCIAL MEDIA CAMPAIGN/ INFLUENCERS
AWARD WINNING
Lady Gaga & Guinness World Record
Bacardi's 150th Anniversary
Bacardi celebrated its 150th Anniversary in 2012 on a large scale: Guinness World Records acknowledged that Bacardi as ultimate party brand. Project CASA BACARDI - a series of events, inspired by the greatest parties organized by Facundito Bacardi, a grandson of the Bacardi empire founder, gained popularity among the bohemians and the establishment far beyond Cuba. Since that time Bacardi rum has been strongly associated with the most desirable parties. The largest disco ball has been registered by the Guinness Book of Records as the largest in the World! With 10 meters in diameter And 50 tons of weight that was placed on a construction crane near entrance of the Imperia Tower where all the guests celebration event could witness it upon their arrival.
INVITATIONS WITH A WOW FACTOR - VIP guests of the Casa Bacardi event received unusual invitations that corresponded Larger Than Life concept. Envelope with huge invitation (size 1.5 x 1 m). The invitation accompanied by a transparent box containing a disco ball with a selection of Bacardi spirits. The ball itself could be used as a disco ball.
Bacardi Black
Launch Campaign
Launch campaign, on-trade activities, art project, collaborations with artists
SPORTS
FIFA World Cup
Preliminary Draw
FIFA as opulent as ever at World Cup Preliminary Draw
VIP and football star management, hospitality and logistical operations services for the Preliminary Draw of FIFA World Cup 2018. A global audience of approximately 94.8 million tuned in for the spectacular show, blending football with some of the best in music and culture. Delegations from around 150 national football associations attended the draw. Russian supermodel Natalia Vodianova co-hosted the show and illustrious figures such as former Cameroon striker Samuel Eto'o and former World Player of the Year Ronaldo, Diego Forlan and other superstars helped pluck the balls from the pots.
FIFA World Cup
1000 Days to Go
Countdown ceremony & football stars
Designed, staged and produced the countdown clock unveiling ceremony – an iconic moment when footballers and fans celebrated the 1,000-day countdown to the start of the FIFA World Cup™.
BEAUTY
La Prairie Skin Nighttime Oil
Launch activations
Art Basel VIP Preview, VIC Experience, cocktail
Influencer marketing campaign dedicated to the launch of Night time skin oil, special activation at Art Basel with H.A. target audience – group of VIC clients, cocktail on behalf of La Prairie in Basel. For La Prairie, French digital artist Maotik uses digital mastery to bring the singularity of cobalt blue to life and offers a journey of the senses that transports the viewer into the depths of the night where creativity is set free. For the 2021 edition of Art Basel in Basel, Maotik created Sense of Blue, an immersive installation that plunges the viewer gradually into the depths of the night. Motion sensors, video projections and digital algorithms lie hidden within the unseen frame to offer an immersion that marries minimalist aesthetics and technical sophistication. It is an immersive and interactive work where the viewers’ movements shape their environment through an immaterial, shifting facet of light.
PRODUCT LAUNCH / DIGITAL ACTIVITIES
Clarins Double Serum, Double Serum Eye, Mugler Angel, La Prairie Skin Caviar Nighttime Oil, My Blend among others. Influencer marketing campaigns, offline activations such as performance arraignments in stores and offsites.
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